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Top Tier Global Headset Maker Selects Broadcom's BCM2044 Bluetooth Solution to Deliver Improved Audio Clarity and a Superior User Experience
IRVINE, Calif., Dec 08, 2008 -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that GN, one of the world's leading manufacturers of Bluetooth® audio headsets, is now shipping multiple Jabra® headset products based on Broadcom's leading Bluetooth technology. The new Jabra headsets offer superior audio quality and ease of use, delivering a premium headset experience in sleek and stylish industrial designs. These new headsets are based on the Broadcom® BCM2044 single-chip Bluetooth system-on-a-chip (SoC) solution that integrates a Bluetooth radio, baseband and advanced audio processing on a single piece of silicon.
Wireless headsets comprise one of the top sub-segments of the large and burgeoning Bluetooth device market, with ABI Research projecting that more than 100 million units will be sold in 2009. Broadcom, which offers the industry's broadest portfolio of Bluetooth silicon and software solutions, is the leading Bluetooth supplier for cellular handset, PC/peripheral and human interface device (HID) products, representing the other leading sub-segments of this market.
In 2007, Broadcom introduced several advanced Bluetooth products targeted to the mono headset market segment, including the BCM2044 and BCM2044S with SmartAudio™ sound and voice enhancement technology that significantly improves audio quality clarity through integrated audio processing. Broadcom is shipping its Bluetooth headset technology to multiple top tier headset makers, with the new Jabra products highlighting the exceptional sound quality, radio performance and ease of use enabled by this technology.
"After establishing technology and market leadership in Bluetooth for cellular handsets, PCs, peripherals and HID products, we have now strengthened our position in the Bluetooth headset market," said Craig Ochikubo, Vice President & General Manager of Broadcom's Wireless Personal Area Networking line of business. "We are gratified to work with GN to drive a higher level of user satisfaction for new headset devices and are pleased that top manufacturers are embracing our innovative Bluetooth solutions for their popular products."
"GN continues to deliver innovative designs and a superior user experience with our Jabra Bluetooth headset products, and Broadcom Bluetooth solutions help address our customers' desire for lightweight headsets that feature premium style," said Erik Jensen, Vice President for Mobile Product Creation of GN. "With superior software capabilities and comprehensive interoperability and compliance testing, Broadcom has provided excellent support, reducing our time-to-market while minimizing our required development resources."
Product Information
The BCM2044 family of devices is based on Broadcom's field proven Bluetooth technology that supports Bluetooth Versions 2.0 and 2.1 and features the company's innovative SmartAudio sound and voice enhancement technology. SmartAudio technology significantly improves audio quality in noisy environments by reducing background noise by 95%, enabling unique form factor designs with minimal unwanted acoustic echo. The SmartAudio platform works with Broadcom's BTE software audio stack, which is optimized for audio applications and enables ease-of-use for headset designs. Since the BTE audio stack is derived from the widely used BTE-Mobile and BTW software in mobile phones and PCs, interoperability with Bluetooth audio sources has been widely tested and well proven. Broadcom also provides user friendly development tools and an easily implemented manufacturing environment to accelerate device production.
Broadcom's Bluetooth Product Family
Having shipped over one billion Bluetooth products, Broadcom offers the most complete family of Bluetooth silicon and software solutions for mobile phones, PCs, wireless headphones and headsets, peripherals, gaming and other applications. Broadcom's Bluetooth solutions are widely recognized in the industry as the most broadly deployed and feature-rich solutions. The world's largest manufacturers of consumer electronics, mobile phones and personal computer products rely on Broadcom Bluetooth technology to provide their customers with a unique, intuitive and rich user experience, increasingly free of wires and cables.
About Broadcom
Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.
Broadcom is one of the world's largest fabless semiconductor companies, with 2007 revenue of $3.78 billion, and holds over 3,000 U.S. and over 1,300 foreign patents, more than 7,500 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.
Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at http://www.broadcom.com.
Cautions regarding Forward Looking Statements:
All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. Examples of such forward-looking statements include, but are not limited to, the demand for wireless mono and stereo headset product. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in connection with Broadcom BCM2044 Bluetooth SoC solutions include, but are not limited to
-- Trends in the wireless communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations;
-- The rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for Bluetooth applications;
-- Changes in our product or customer mix;
-- The volume of our product sales and pricing concessions on volume sales;
-- Our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; and
-- Competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products.
Additional factors that may cause Broadcom's actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found at http://www.broadcom.com/press/additional_risk_factors/Q42008.php.
Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.
Broadcom®, the pulse logo, Connecting everything®, the Connecting everything logo and SmartAudio™ are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Jabra® is a trademark of GN A/S. Bluetooth® is a trademark of Bluetooth SIG, Inc. Any other trademarks or trade names mentioned are the property of their respective owners.
Broadcom Trade Press Contact
Henry Rael
Public Relations Manager
949-926-5734
hrael@broadcom.com
Broadcom Investor Relations Contact
T. Peter Andrew
Vice President, Corporate Communications
949-926-5663
andrewtp@broadcom.com
SOURCE Broadcom Corporation; BRCM Mobile & Wireless
http://www.broadcom.com
